I am a female founder in the Israeli ecosystem working towards creating a digital world that is accessible for people with disabilities.
My goals are twofold: Firstly, I hope to raise the percentage of female founders in Israel who try to build successful startups. Secondly, at SenseIT I am changing the approach to developing digital products so that they are accessible for people with disabilities. I strongly believe that I have the capabilities to make these things happen.
My childhood and my upbringing paved the way for me — my parents worked their way up their career ladders despite personal difficulties and challenges along their way. They encouraged me to dream big and to be the best version of me that I can be. I was taught that I could make it as far as I believed I could.
When accessibility becomes an integral part of product development, anyone can participate in the digital economy, digital communication, digital health, digital services, and more, regardless of their physical/mental/emotional capabilities. In turn, companies will gain customers, and people will be independent and contribute to the digital economy.
The startup journey is a rollercoaster ride. It can be thrilling and fun, or scary and dangerous. The greatest challenge is deciding to continue when the ride feels scary and uncertain. I train for half marathons to build my resilience. It takes a lot of internal strength and determination to decide that I CAN and WANT to continue the journey that will bring more challenges.
As an entrepreneur and a mother, I hope to influence the younger generation to believe in themselves and keep working towards their goals. I continue to mentor entrepreneurs and invest my time, knowledge and experience to help other founders reach their full potential. Maybe I’ll even publish a cookbook.