Wix and Playtika announced back-to-back mutli-million dollar acquisitions this week, with the former picking up DeviantArt online art community platform and the latter buying mobile ad tech company Aditor. Both companies said the acquisitions will boost business and expand their global presence.
Wix, the Tel Aviv-based web development platform, paid a reported $36 million in cash for DeviantArt, a Los Angeles-based online community dedicated to artists, art enthusiasts and designers.
“Over its 16-year history, DeviantArt has built an impressive online community that is incredibly loyal, highly engaged and regularly produces stunning art and design,” said Avishai Abrahami, co-founder and CEO of Wix. “The DeviantArt community is talented and robust and hungry for additional product expertise. We understand their passion, share their creative vision and are excited to offer the power of the Wix platform to their millions of artists.”
Playtika, the Israeli gaming developer based in Herzliya, announced that it has purchased Tel Aviv’s Aditor mobile ad tech startup for a reported $10 million. Aditor offers multi-level data analysis and precision-targeted campaign management.
Playtika is expected to use the Aditor PredictAI precision-targeting technology to target its products to specific sectors.