ISRAEL21c is starting off the school year with a cohort of 24 handpicked Digital Ambassadors from college campuses across North America and beyond.

The ISRAEL21c Digital Ambassador Internship Program, started in 2014, provides training and stipends to students wanting to gain experience in digital media.

Program Manager Emily Kaplan says the students help create content that is targeted to a Gen Z audience.

“Specifically because they are Gen Z, they have a unique perspective that ISRAEL21c can utilize to make our content appealing to a wider audience and to help get ISRAEL21c’s name out there among their peers,” she says.

“We understand the power Gen Z has when it comes to passion for Israel and talking with positivity about Israel,” says Andrew Exler, ISRAEL21c’s director of digital marketing and partnerships. “We are providing a very refreshing perspective that isn’t focused on conflict politics.”

The new cohort already got started on several projects under the guidance of Kaplan and team leaders Sammy Friedman (Yeshiva University, New York), Miriam Cohen (Yeshiva University), Eli Aretz (University of Central Florida) and Nati Pressmann (Queen’s University, Ontario) and Lexi Naskiewicz (University of Maryland).

“One of the projects was to create a TikTok-style video introducing themselves. They were also working on creating a branding presentation in which they were asked to find a company that they believe markets themselves well on social media, and analyze that company’s strategy in seven minutes, which will help them practice how to be concise when giving a presentation,” says Kaplan.

The projects directly benefit the students, she adds, by helping them network and develop professional skills that will help them in their future careers.

“Our goal is for these participants to walk away with an understanding of digital marketing and media and a portfolio of their work,” says Kaplan, herself a former Digital Ambassador.

In addition to the five team leaders, the cohort for 2022-2023 includes:

• Morgan Ames and Max Sinrich of Emory University, Atlanta
• Zayde Stein and Max Lippman of Miami University, Ohio
• Logan Schoen of American University, Washington, DC
• Caroline Levine of the University of Florida
• Brie Wasserman, a 2022 graduate of the University of Central Florida
• Brandon Woronoff of Indiana University
• Mauricio Rojsen, a 2022 graduate of Universidad Iberoamericana, Mexico City
• Stephanie Markowitz of Northwestern University
• Nick Altman and Sam Shuster of Brandeis University, Massachusetts
• Jaden Pazol of the University of Illinois
• Talha Kaya of UVSQ Université de Versailles Saint-Quentin-en-Yvelines, Paris
• Nathan Smith of Dartmouth College, New Hampshire
• Noa Russo of Northeastern University
• Efrat Romano of SUNY Binghamton, New York
• Micah Katz of Tulane University, New Orleans
• Anthony Igboanugo of Florida State University

ISRAEL21c welcomes all the new Digital Ambassadors and wishes them success in their endeavors this school year.