Apple Music chose a song by Israeli singer-songwriter Noga Erez as the anthem for a new advertisement featuring album covers of such stars as Eminem and Dr. Dre.
“Dance While You Shoot” was released in November 2016 as Erez’s first single, and won her a place on the global electronic dance music scene.
Trained at the Jerusalem Academy of Music and Dance, Erez came from a background of singing, piano and guitar playing. During her studies she became interested in music software and began creating songs and accompanying instrumental arrangements digitally.
Members of the US-based electronic pop band Son Lux heard a cover Erez made of their track “Weapons,” and liked it enough to invite her to open for them at Tel Aviv’s Barby Club in February 2014.
On December 26, 2017 – right around her 28th birthday — she’ll be headlining her own show at the Barby in her native city.
Erez served in a music unit in the army and then partnered with producer Ori Rousso to create beat-driven songs whose lyrics touch on controversial political and social issues. All her songs are in English, and her style has been described by The Guardian’s Kate Hutchinson as “clattering and confrontational.”
During 2016, Erez performed at the Rio Olympics with the official Israeli music showcase and signed a record deal with Berlin-based City Slang. Her debut “Dance While You Shoot” was written to express her anger about military conflicts at home.
She also filmed a music video for her “Hold Me” single in 2016 at the Israel Museum in Jerusalem. Since then, she’s amassed 14,000 followers on Facebook.
Erez has lately been touring Europe – where most of her fans are based — and has released additional titles from her “Off the Radar” CD including “Noisy,” “Pity,” “Worth None,” “Balkada” and “Toy,” all written, composed, produced and mixed together with Rousso.
“I have this idea of giving people moments of thought and inspiration, and at the same time offering escapism and fun,” Erez relates in her City Slang bio.