July 16, 2012

An official sponsor of the London Games, and one of the sponsors of Israel’s Olympic team, Samsung has created a new app that allows fans to keep in touch with athletes.

The Israeli athletes were given Samsung Galaxy SIII phones as part of the Korean electronic giant’s international Olympic marketing campaign.


Fans will send message through the app and the athletes will get the messages of support on their new phones.

Samsung Israel spent $750,000 on the app, which will send messages in real-time, giving the athletes a morale boost when they need it most, said Barak Palatchi, marketing manager of Samsung Israel.

Fighting for Israel's truth

We cover what makes life in Israel so special — it's people. A non-profit organization, ISRAEL21c's team of journalists are committed to telling stories that humanize Israelis and show their positive impact on our world. You can bring these stories to life by making a donation of $6/month. 

Jason Harris

Jason Harris

Executive Director

More on OIympics