March 16, 2015


Searching for your wallet goes high-tech.
Searching for your wallet goes high-tech.

Have you ever lost your smartphone? Your glasses? Your keys? Of course you have. The question is: How much time is too much time wasted to find them again?

Pixie Technology is the newest company on the market to make tracking gadgets that help you find your things.

The location tracking craze already has the likes of Tile, Chipolo, StickNFind, TrackR, Locca and Gecko promising that their tags, diskettes and stickers will keep you from ever losing anything again.

But Pixie Technology says its “location engineering” breakthrough offers something brand new and unique.

The company says it has created the world’s first Location of Things (LoT) technology platform that makes location an exact science by allowing users to create a digital map of their things. Pixie says it can help anyone pinpoint the location of lost items within inches.

The sensors are shaped like guitar picks
The sensors are shaped like guitar picks

We’ve created an innovative and secure platform that links the physical world to the digital world in a way that has never been done before,” says Amir Bassan-Eskenazi, CEO and cofounder of Pixie.

“Pixie’s focus is on precise location and versatility; unlike competing products, the sensors, or ‘Pixie Points,’ are always on and connect to each other, creating a small mesh network that enables precise triangulation of your things, even if they’re on the other side of a wall,” reads a Gizmodo review  of the new product.

Magical Pixie platform

Many of the other location-tracking devices are Bluetooth-enabled and lose range if the lost item is too far away.

Pixie Points are small in size — 47mm x 35mm x 3.2mm – but have a range of up to 150 feet.

Here’s how it works: The Pixie platform includes an augmented reality interface and low-energy sensors in the shape of a guitar-pick (called Pixie Points) that you attach to something you think you might lose.

The Pixie Points smart tags can be affixed to keys, wallets, remotes, toys, pets, drones or just about anything else.

The Pixies “talk to each other and then sync to the Pixie app which performs sophisticated triangulation visible only to the rightful owner,” according to a company statement.

That means if you left your keys on the couch under a blanket, the Pixie app will find it. Open the app, hold up your smartphone and an augmented reality display of the room will mark an X on the spot where your lost item is located.

Moreover, Pixie users are encouraged to create and manage customized lists of items that should always be together. For example, a travel kit could include a passport, laptop, charger and pills. Users would be notified when they leave with an incomplete kit.

The company purposefully made Pixie’s LoT an open platform so developers can innovate on the platform and make new apps using Pixie Points.

We all own more sophisticated and expensive possessions that we depend on, while we’re increasingly on-the-go and are multi-tasking more than ever. Pixie uses sophisticated technology to create a simple and effortless solution to life’s moving parts that is universally beneficial no matter the age or lifestyle,” says Bassan-Eskenazi.

Earlier this month, the company – with offices in Los Altos, Boston and Israel – officially launched the product with a pre-sale order form.

“Pixie represents the future of the Internet of Things,” OurCrowd CEO Jon Medved tells ISRAEL21c. OurCrowd is an early investor in Pixie alongside Spark Capital, Cedar Fund and private investors.

Location is the killer app and Pixie’s solution combines cutting-edge technology with slick design to provide unparalleled potential for the consumer and their corporate partners,” says Medved.

For more information, click here.


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Jason Harris

Jason Harris

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