Weddings are absolute fairy tales – the glowing bride and groom, the beautiful white dress, the romance and love in the air. But they can also be an absolute nightmare to produce, with one of the biggest hurdles on the way to happily ever after being the search for the perfect dress.

While you might have known what sort of dress you want to say “I do” in since the sixth grade, finding it in real life is no mean feat. The options are endless and overwhelming, the prices are astonishing and the time required to try them all on is staggering.

A stunning dress from Dany Mizrachi, one of Israel's top bridal fashion designers. Photo by Dvir Kahlon
A stunning dress from Dany Mizrachi, one of Israel’s top bridal fashion designers. Photo by Dvir Kahlon

Step in bridal fashion weeks, which bring together under one roof everything a bride-to-be needs to know. Long-established in fashion capitals across the world, Israel’s first-ever Bridal Fashion Week is set to take place February 18-20.

A beautiful dress by bridal fashion designer Dorin. Photo by Dvir Kahlon

The highlight will of course be the selection of gowns, including those from top figures such as Dany Mizrachi and Inbal Dror to up-and-coming young designers getting their big break straight out of design school. While brides won’t be walking out with a dress in hand, they’ll be able to take them all in, meet with the designers and set up fittings off-venue.

An ultra-modern design by Inbal Dror. Photo by Alon shafransky

Visiting brides will also enjoy catwalk shows, as well as pavilions showcasing photographers, accessory designers, make-up artists and hair stylists.

A sheer dress by Efrat Kalig. Phot by Iddo Lavie

The ladies behind Israel’s Bridal Fashion Week are Celine Shraga and Dikla Yosef, high-school friends who’ve been looking to do something together for years. They realized there’s a gap in the market for fashion-forward brides who don’t want to spend entire days schlepping from place to place to organize their wedding.

A romantic dream by Julie Vino. Photo by Daniel Alster

“There are 40,000 weddings in Israel each year,” Shraga says of their potential client base. “Instead of a bride burning a few days off, she can come see everyone in one spot.”

“We turn to brides who love fashion and who love meticulously planning their wedding. They can be religious, secular, Christian, ultra-Orthodox or Muslim. We welcome all brides,” she adds.

A sheer, modern number by Dylan Parienty. Photo by Alon Shafransky

Shraga says Israeli brides don’t share a particular taste, with popular styles varying from boho-chic to ultra-modern. They do, however, have one thing in common.

“Israeli brides know what they want. They make an effort and they’re the most beautiful brides in the world, hands down.”

Israel Bridal Fashion Week, February 18-20, 2019 at Ronit Farm. Regular ticket price ₪149, pre-sale ticket ₪129, ticket for two ₪199. Click here for more information.