Brian Blum
August 19, 2011, Updated May 8, 2012
Airline Passenger Experience Association

Earlier in the week, I wrote about dropping my youngest son at the airport to fly as an “unaccompanied minor” to Los Angeles. We could have chosen many different airlines – Delta, Continental, US Air, or a flight routed via Europe – but we opted for El Al. For many Israelis and Jews, it’s sort of a gut reaction – of course, we’ll choose El Al, they’re the safest. And we’re supporting the Zionist endeavor.

Then, those of us who are old enough to remember, will shudder with memories of surly stewardesses and a seating configuration in coach that packed twice the number of rows into the same space as a comparable transatlantic flight, resulting in a situation where, if the guy in front of you leans back while you’re eating, you don’t need a spoon to eat your yogurt. And then there was El Al’s well deserved nickname “Every Landing Always Late.”

But, as Mr. D. would intone, the times they are a-changin.

El Al has been nominated for six awards from the Airline Passenger Experience Association in Overall Flight Experience, Best In-Flight Magazine, Best Ground Experience, Outstanding Safety Video, Best Cabin Ambiance and the Middle East regional category.

APEX includes as members most of the world’s regular airlines, as well as media corporations, marketing companies, and plane and flight equipment manufacturers. The award ceremony will be held next month during the APEX 2011 EXPO in Seattle, Washington.

Other than the best magazine and safety video (which are mere distractions from the main show), the other nominations are quite impressive. They will of course be no surprise for travelers flying El Al in recent years. The flight attendants are delightfully Israeli (meaning both brash and willing to overlook the rules – “you want to store that oversized duffle bag in the aisle – no problem”) and the hot bagels and pita are pretty tasty, especially compared with the half frozen kosher TV dinner option on Czech Air (really, don’t get me started).

The category for Best Cabin Ambience makes me smile – I wonder who the voters are? Probably weighted heavily with other Israelis. Because if there’s one thing you can say with certainty, it’s that from the moment you board an El Al flight, you’ll feel like you’re visiting long lost family from Holon: lots of talking (at all hours of the night), heavy gesticulation (“sorry, was that your drink?”), and unrepentant hogging of the arm rests if you’re lucky (downright snoozing on your shoulder if you’re particularly prone to snagging snorers).

Some 60,000 passengers from all over the world took part in this year’s survey, which included about 70 airlines from 37 countries. Go team blue and white!

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Jason Harris

Jason Harris

Executive Director

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