Abigail Klein Leichman
February 15, 2018

Founded in 2015 by Israeli entrepreneurs Eliran Malki, Irad Deutsch and Ohad Rubin, who each lost relatives to cancer, Belong is a free patient navigation app for cancer patients and their support network throughout their treatment regimen.

The proprietary big-data platform allows Belong users to connect, receive and share clinical information anonymously and discuss issues in public and private chats with doctors, professionals and patient communities. Machine-learning technology enables Belong to send out personalized alerts including information about relevant clinical trials.

Claiming to be the world’s largest digital cancer patient platform despite its staff of fewer than 50, Belong has partnerships with the American Cancer Society and Colorectal Cancer Canada (CCC), providing closed forums for members of these organizations.

The CCC forum, launched to coincide with Colorectal Cancer Awareness Month in March, updates members on news, events and activities, and gives them a streamlined way to contact the CCC for personal guidance and assistance.

“Belong’s unique app and advanced technology provides all the resources cancer patients need in one place. Our partnership will improve the quality of life for people living with cancer, and increase patient engagement, opening a modern, effective and up-to-date communication channel that enables real-time interaction,” said CCC President and CEO Barry D. Stein.

Similarly, Belong’s partnership with the American Cancer Society in November last year provides a direct discussion line to this leading science and patient advocacy resources via the Belong app.

Malki said Belong welcomes additional collaboration with cancer advocacy groups and organizations across the world.

Belong has offices in a Tel Aviv suburb as well as in New York City.

Download the app for iOS or Android here.

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