VocalReferences, the Ra’anana-based market leading app that allows businesses to easily capture, display and share customer testimonials in video, audio and text format, is now available to Yahoo!’s millions of users.

VocalReferences gives Yahoo! users a complete testimonial tool that will simplify the process of recording testimonials from their happy customers and maximizing their marketing value by displaying them on their site and social media accounts. The product also serves as a lead generator by making it easy for customers giving the testimonials to share them with their friends.

“We’ve taken our product to a new level by enabling Yahoo! customers to add our proprietary ‘Flyout’ display widget to their ecommerce site and website without interacting with any code. The display widget is injected automatically into the user’s site upon registration. A simple click of a button and the product is ready for use. Of course, all the functionality and features of our full testimonial product are available to Yahoo! users as well,” says David Wenner, co-founder of VocalReferences. “Including our Facebook app.”

“This new relationship with Yahoo! is in line with our strategic plan of partnering with the leaders in the field offering premier products to the business and ecommerce communities. We’re proud to be working with Yahoo! following our successful integration deals with Wix and Jimdo,” says VocalReferences co-founder, David Barth. “It’s very hard to argue with the numerous benefits of having good testimonials, not least of which is to increase product sales and online conversions. Nothing sells a product or business better then the recommendation of an existing customer.”

The company says the unique aspect of the Flyout widget is that it is a tab on the side of the page that can be added any place and in multiple places in a website and does not interfere with the site’s design and functionality.