Oblio, a digital content creation studio in Oregon that specializes in technology for film, leveraged D-ID’s product to enable viewers to take an immersive role in the thriller.
Users’ still pictures are uploaded, animated and inserted into a movie trailer in sync with the action on the screen. Users can then share these personalized movie preview videos through the social media channels. Try it out here.
Oblio producer Ben Posedel says the studio, which previously worked on Warner Bros. films such as “Knives Out” and “Wonder Woman: 1984,” immediately “thought about how we could build with the tools D-ID has developed” to help viewers experience the film’s foundational idea of going back through memory.
“It doesn’t happen often that the creative and the technical capabilities overlap so perfectly, but when it does, it makes for very exciting collaborative opportunities,” said Posedel.
Established in 2017, D-ID created the first facial image de-identification solution to protect images and videos from facial recognition software. D-ID’s products range from animating still photos, to facilitating high-quality video productions, and creating viral user experiences such as Deep Nostalgia, which has generated nearly 100 million animations since its launch in late February.