The Israeli app PocketCause, billed as the first mobile network for social good, makes it easy to connect to social causes, learn about causes supported by friends, and donate with one click to any non-profit organization via smartphone.
“US non-profit organizations lost $6.5 billion in donations in 2015 because Americans continue to resist donating through mobile devices,” said Jonathan Ben-Dor, CEO of PocketCause and founder of IsraelGives.org, which pioneered online giving in Israel.
“Most Americans being asked to donate receive that request on their mobile device. But Americans are 64 percent less likely to make a donation on their smartphone than on a desktop computer. The result is that more Americans than ever before are choosing not to give to charity,” Ben-Dor said.
Founded in early 2016, PocketCause released a report showing that while 2015 saw an overall rise in mobile giving in the United States (from 9.5% of online giving to 13.8%), its potential is far from realized and that could be largely because of the difficulty of donating from a smartphone.
“More than 84% of US charities do not have a mobile optimized donation form, so that even mobile donors who are open to using their devices to give are deterred. Since online giving is generally an immediate response to an emotional appeal, the chances that donors will be patient enough to re-open the appeal on their desktop are extremely low,” said Ben-Dor.
PocketCause partnered with national foundations in North America, the UK and Israel to create free iOS and Android versions of the app with fun features such as gamification and rewards to incentivize users.
By sharing a charity’s posts with their friends, users can earn CauseCash, an app currency that can be redeemed or gifted as a donation. Users can track how many donations they caused others to make, and see their ranking among PocketCause users worldwide. Users also receive 1% in CauseCash every time they donate to their favorite organization.
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