Abigail Klein Leichman
April 11, 2018

Two Israeli startups, Invertex and Secdo, reported exits this week.

Oregon-based Nike acquired Invertex, a four-year-old computer-vision firm based in Tel Aviv, to strengthen its digital technology talent pool working on new innovations to enhance the footwear, apparel and equipment company’s customer service for millions of consumers around the globe.

The terms of the deal have not been disclosed.

Invertex provides anatomical 3D scanning for instant-product customization, such as shoe-fitting, for a more successful user experience.
Cofounded by David Bleicher, Daniel Weiss and Tamir Lusky, Invertex is a portfolio company of Jerusalem-based OurCrowd First.

Nike Chief Digital Officer Adam Sussman said the acquisition of Invertex “will further our capabilities in computer vision and artificial intelligence as we create the most compelling Nike consumer experience at every touch point.”

Palo Alto Networks of California will acquire Ra’anana-based cybersecurity company Secdo for a reported $100 million in cash and shares.

Secdo was founded in 2015 by Shai Morag and Gil Barak, veterans of the IDF 8200 intelligence unit.

“The acquisition brings sophisticated endpoint detection and response, or EDR, capabilities – including unique data collection and visualization – to Palo Alto Networks Traps advanced endpoint protection and the Application Framework in order to enhance their ability to rapidly detect and stop even the stealthiest attacks,” Palo Alto Networks said in an April 10 statement.

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Jason Harris

Jason Harris

Executive Director

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