Invertex, an early stage Israeli fashion-tech company that delivers omnichannel measure-to-fit footwear solutions, today announced a $2 million seed funding round. Invertex provides scan-to-fit guided shopping by combining advanced 3D-digitization and deep-learning technologies.

The round was led by Jerusalem-based equity crowdfunding VC OurCrowd through its OurCrowd First early stage fund. Permoda, an international retail group, also participated in the round, together with angel investors.

The “investment validates our progress to date and provides us with the required financial strength to accelerate our commercialization efforts, focused on the US Footwear market,” said Invertex CEO David Bleicher.

Earlier this week, Aspect Imaging, a global leader of compact high-performance complete MRI systems and MR technology, closed a $30 million financing round, according to local media reports.

The life sciences company will use the funds to complete development of its neonatal MRI system and stroke-dedicated MRI systems.

And smart car company Otonomo announced a $25 million financing round.

The Israeli cloud-based platform enabling car manufacturers, drivers, services and application providers to be a part of a connected ecosystem, will reportedly use the funds to continue developing its automotive industry data exchange platform.

The Herzliya company is also said to be eyeing expansion into the US, Asian, and European markets.