Empow, SafeBreach and Optimal+ were among Israeli companies cited in information technology research and advisory company Gartner’s 2017 Cool Vendors listing.

Each year Gartner releases its Cool Vendors picks based on its research into worldwide providers that are changing the digital paradigm in areas such as data science and machine learning, threat management, IoT, analytics, artificial intelligence for legal affairs, DevOps, manufacturing, cloud infrastructure, blockchain application and business and IT services.

“Cool Vendors are typically companies that are lesser well-known,” said Chief Gartner Fellow Daryl Plummer. “They’re not going to be too old, because that could suggest they’ve maybe had too many rounds of funding, had maybe even a public offering. Typically they have to be under $100 million in US revenue. They have to be compelling and offer something interesting to the market, that either shifts or disrupts the market or brings a solution to the market that’s really necessary.”

Ramat Gan-based Empow, a pioneering cybersecurity startup, was cited earlier this year by Forbes as one of the few disruptive technologies in the software-defined cybersecurity arena.

Israeli breach-and-attack simulations developer SafeBreach, based in Tel Aviv and Sunnyvale, California, also was named a 2017 Cool Vendor in the category of monitoring and management of threats to applications and data.

Optimal+ of Holon was listed in Gartner’s Internet of Things analytics category for “its unique focus on creating a multi-industry and value-chain digital thread to give brand owners ‘cradle to grave’ visibility into their manufactured semiconductor and electronics products.”