Naama Barak
March 13, 2023

In the immortal words of Dolly Parton, “Working 9 to 5, What a way to make a living.” Or not, if you ask Gen Z. Which is exactly what Israeli company Fiverr did.

The freelance services online marketplace conducted a survey of 7,121 people aged 16 to 26 from Britain, France, Germany, The Netherlands and the United States in February 2023, and came back with a set of conclusions that might worry their parents.

For example, 40 percent of the Gen Zers surveyed do not believe that earning a university degree is required to start a successful career.

Seventy percent of responders consider freelancing a viable career option alongside a traditional 9-to-5 job, while 71% of respondents said flexible working hours or the ability to be self-driven were top priorities when looking for a new job.

For Gen Z, 9 to 5 is apparently not a way to make a living
Infographic courtesy of Fiverr

Meanwhile, a quarter of Gen Zers reported that they are willing to work hard to increase their annual salary, with only 3 in 10 (30%) prioritizing a competitive salary when looking for a job.

In the United States, 73% see freelancing as a smart option in an uncertain economy. Globally, almost half of the respondents (41%) said that they see freelancing as a good way to make additional income amid inflation, and 30% noted that they see freelancing as a good backup option should they be laid off from their jobs.

“As the latest generation to enter the workforce, Gen Z is at the forefront of the latest trends transforming the world of work,” says Fiverr CMO Gali Arnon.

“Amid an economic downturn and a rapidly shifting labor market, we’re seeing Gen Z continue to prioritize flexibility and passion-driven work, making freelance careers an increasingly appealing option.”

Fighting for Israel's truth

We cover what makes life in Israel so special — it's people. A non-profit organization, ISRAEL21c's team of journalists are committed to telling stories that humanize Israelis and show their positive impact on our world. You can bring these stories to life by making a donation of $6/month. 

Jason Harris

Jason Harris

Executive Director

Read more: