Tel Aviv-based Comprendi is the grand prize winner of the Twitter #Promote Ads API Challenge for its groundbreaking advertising automation solution driven by artificial intelligence and big data.
Comprendi beat out 500 applicants from 20 countries to create the best Twitter advertising tool.
“We’re proud to be recognized by Twitter as a unique innovator delivering intelligent advertising automation solutions. Just like Twitter, we’re focused on helping solve advertiser, brand and agency challenges with creative and powerful solutions. Our cutting-edge platform has been driving truly unmatched results in increasing the scale and relevancy of ads with minimal effort from the advertiser, leading to much better return on ad spend (ROAS),” said co-founder and CEO Itai Ben-Zaken upon accepting the $250,000 cash prize award.
Comprendi was founded in 2013 by Ben-Zaken, Dr. Kfir Bar and Amit Seker.
“We couldn’t be more excited to see the innovation that this competition inspired in the advertising technology ecosystem. Comprendi’s Adaptive Creative solution is a great example of how we’re helping support development of the best marketing tools that leverage the unique characteristics of Twitter,” said Michael Engle, Head of Ads API at Twitter.
Twitter flew its 12 finalists in the global contest to its San Francisco headquarters for the awards ceremony. Impelo, another Israeli startup in the content optimization field, was among the finalists.
— Twitter Ads API (@AdsAPI) September 22, 2016