Free Wheel bike exhibit in Holon

The Design Museum Holon examines 200 years of bicycle design and cycling culture — including some long-lost “Blue & White” brands from 1950s Israel — and on through the latest 21st century innovations.

Despite Israel’s wretched road infrastructure, which is distinctly non-bicycle friendly, Israel has had a long -term relationship with the world’s favorite two-wheeled method of transport.

A new exhibition, Free Wheel, opens November 14 at the Design Museum Holon, and will present about a hundred bicycles according to four cross-sections: time, content, technology and design.

Visitors will be able to trace the development of bicycles, cycling trends, and cycling fashion from the end of the sixteenth century to the present day.

About 45 classic bicycles from the private collection of Austrian collector Michael Embacher will be displayed in the Museum’s Upper Gallery.

In addition, 20 vintage bicycles manufactured in Israel from collector Alon Wolf, who runs Israel’s only bicycle museum, will be displayed in the Lower Gallery alongside historical posters and photographs that have accompanied bicycle and cycling culture in Israel from the 1930s to the present day.

These locally made bikes include long-gone brands from the 50s and 60s such as Heresh Ofan, Michelson, Dahar and Israel Bicycle Industries.

The Museum’s Design Lab will present the future of bicycles, both from a technological perspective and a new look at the diverse range of future bicycle users.

For example, innovative Israeli Izhar Gafni who has invented the world’s first workable cardboard bike.

cardboard bike

The exhibition will be accompanied by bicycle-themed events for the whole family: a bicycle film festival at Holon Cinematheque, a bicycle school, an international conference on urban planning and bicycles, and more.

Free Wheel Cyclepedia – Iconic Bicycle Design, opens November 14 and runs through March 22, 2014 at the Design Museum in Holon.

About Rachel Neiman

A veteran media professional who has lived in Israel since 1984, Rachel has been part of the ISRAEL21c organization since 2008. Prior to that, she served as managing editor of Globes Online, the English-language edition of Israel’s leading business daily, and before that, at The Jerusalem Post, as a business reporter, feature writer, and consumer columnist. Rachel began writing about Israeli technology companies at LINK Israel’s Business and Technology Magazine and is a professional Hebrew to English translator. In her spare time, she is an active member of the Havurat Tel Aviv congregation, and the Holyland Hash House Harriers, part of an international running and drinking disorganization.