Tel Aviv startup ClarityRay says it has been acquired by internet giant Yahoo!.
“Our vision has always been making the eco-system safe, compliant and sustainable for consumers, publishers and advertisers. We helped the online advertising industry take a big step towards that direction by identifying, measuring, and solving many of its unseen hurdles inhibiting that. We brought traffic clarity to an amazing roster of clients, with our findings becoming an industry standard,” the ClarityRay team writes on its homepage.
“Joining Yahoo! now will allow us to make use of that momentum and take the next steps (or rather, leaps) towards that vision, and we couldn’t be more excited. This once-in-a-lifetime opportunity enables the mass scaling of our technology, impact and ideas to the absolute forefront of our field, while working with an amazing team who shares our passion. We’re proud to call Yahoo! ‘home’.”
The small, six-person ClarityRay team helps publishers and networks identify and prevent ad-fraud.
The Marker is widely quoted by local and international media as reporting the deal to be worth between $15 million and $25 million.
Yahoo! purchased another Israeli startup, RayV, in May.
ClarityRay was founded in 2012. Israeli entrepreneur Saar Wilf plunked down a $500,000 investment to give the team a leg up. TechCrunch reports that it took ClarityRay just one year to break even and then become profitable thereafter.
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