Mobile ad-tech is one of the hottest technology trends of 2015. It’s not just advertising on mobile devices but rather a whole new way of selling a product online.
Interactive video ads and campaigns that can transfer from smartphone to desktop to tablet are going to be the biggest trends in coming years.
While some countries are already lamenting the limited pool of tech talent, Israel is brimming with creativity in this field.
Why is Israel leading the mobile ad-tech revolution? ISRAEL21c’s Viva Press asks that question of Daniel Cohen, general partner at Carmel Ventures; Gilad Hellerman, VP Strategy at Crossrider; and Roi Fainstein, Director of Business Development at Inneractive, whose “Story” is the first programmatic platform for inserting native video ads into content feeds of apps.
To listen to the program, click on the link above.
To listen to other ISRAEL21c shows on TLV1, click here.