Nicky Blackburn
February 18, 2014, Updated February 19, 2014
The staff of ISRAEL21c and Roojoom meet for a training session.
The staff of ISRAEL21c and Roojoom meet for a training session.

At ISRAEL21c we are always looking for ways to make your experience as a reader better and to bring you content in new and interesting ways.

We especially like it when we can combine this with innovative and exciting Israeli technologies. With this in mind we are announcing a new partnership with Tel Aviv start-up Roojoom.

Roojoom, which won Most Promising Startup at the Microsoft Ventures Tel Aviv Accelerator, has developed a dynamic experience for sharing and reading content on the web.

Using Roojooms we can bundle and organize our stories and videos in a completely new way, guiding you through some of the most fascinating topics going on in Israel right now, step by step, without you having to stop and search for anything.

ISRAEL21c launches its first Roojoom today – about food in Israel – you can see it at the bottom of this story, and also in the right hand column of our home page. Just click on it to go in, and follow the path.

Week by week – sometimes twice a week – we will add a new Roojoom for you to experience on a wide range of absorbing subjects.

Using a Roojoom is fun and interesting, and we hope you enjoy this new way of reading our stories.

Look for the Roojooms on our home page, and in our Facebook and Twitter feeds, and feel free to share them widely with friends, family, neighbors and colleagues.

We’d love to hear what you think about them, and we’d love even more to know if there are any subjects you’d like to see us create a Roojoom about. Go on, get wild – if we’ve written stories on the subject in the past, we can create a Roojoom.

You can send your suggestions to


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Jason Harris

Jason Harris

Executive Director

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