Just about every company provides channels for customers to send them feedback that presumably will be used to improve the product or the service.

However, it’s no easy task to analyze and convert those comments into reliable, actionable business insights.

Israeli company Tagado has developed a natural language processing (NLP) platform that automatically detects actionable insights from customer feedback and notifies the relevant stakeholder.

The platform gathers public and internal information from review sites, social media, support tickets, and other sources and generates smart summaries that can be filtered by topic, subtopic or specific keywords.

Founded in 2021 by Ohad Zadok, Eli Lepkifker and Dor Stern, Tagado’s original focus was helping companies understand how consumers perceived their brand, but advances in NLP made it possible to analyze feedback in a deep way. The founders switched their focus and now count among their customers BreezoMeter, Melio and CuraLife.

“We developed technology to assist businesses and managers in making informed decisions regarding their next steps,” said CEO Zadok.

“As a result of the insights our technology can provide, companies can improve their performance of the business, identify missing marketing messages, and determine which new features will be most impactful. One of our greatest advantages is enabling our customers to make smarter business decisions based on information from the people who are most important to them – their customers.”

Based in Tel Aviv, Tagado recently raised $4 million in seed funding to support expansion into the US market. Backers include Blumberg Capital, which was one of the first investors in Israeli-founded companies such as Yotpo, IntSights, DoubleVerify and Deep Instinct; and Bling Capital, an American investment fund for consumer technology data and fintech.

Ilia Shnaidman, vice president at Blumberg Capital, said that historically, using advanced AI to analyze customer feedback was possible only for the largest and most technologically advanced companies. He called Tagado’s platform “a gamechanger … for any company’s day-to-day decision-making.”