March 27, 2017, Updated March 26, 2017

The largest gathering of travel media professionals – bloggers and journalists – recently took place in Jerusalem.

More than 400 content writers and industry professionals from across the globe took part in the 2017 Travel Blog Exchange International conference.

“Jerusalem was chosen as our first TBEX international destination because of its rich multicultural history,” said TBEX Vice President Patti Hosking.

“Geographically in Asia, but more economically and culturally aligned with Europe, Jerusalem is one of those special destinations that defies classification and is best explained as international. It’s a bucket list destination for many people, including bloggers, and we know that our attendees will find diverse experiences there. We’re going to see a lot of very special stories come out of our time in Jerusalem.”

The conference was held in partnership with the Jerusalem Conventions and Visitors Bureau (JCVB) under the direction of the Jerusalem Development Authority (JDA).

“Jerusalem offers conferences so much more than just the facilities for a successful event, but the opportunity to enjoy the city’s exceptional history, culture, culinary delights and nightlife. TBEX’s decision to choose Jerusalem is for us a wonderful way to celebrate the new Jerusalem Conventions and Visitors Bureau, launched around a year ago,” said Ilanit Melchior, Director of Tourism at the JDA.

The first TBEX was held in 2009. Since then, it has grown into the world’s largest travel community, with conferences held annually in North America, Europe, and Asia Pacific. This year was the first TBEX International event.

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