Londoners will get a taste of Tel Aviv from September 7 through 11 thanks to a Tel Aviv in London festival set to highlight how Israel’s popular city on the beach has become a thriving and vibrant hub for the creative arts.
Infected Mushroom, Esther Rada, Mayumana, Dana International, Mira Awad, Marina Maximilian, DJ Guy Gerber, A-WA and other top Israeli performing artists will appear at the Roundhouse in Camden, Cadogan Hall in Chelsea and the Coronet Concert Hall.
Israeli celebrity chef Shaul Ben-Aderet will headline a two-day culinary event at the festival. A simulated Tel Aviv beach party, a dance party, a fashion show and contemporary Israeli art exhibitions are planned as well.
The idea for the fest originated with a visit to Tel Aviv by then London mayor Boris Johnson in November 2015. He and Tel Aviv Mayor Ron Huldai announced that the Cultural Affairs Department at the Embassy of Israel to the United Kingdom was hoping to stage a cultural festival in 2017.
“I hope this festival will demonstrate the spirit and diversity of Tel Aviv and showcase both London and Tel Aviv as two tolerant and vibrant cities,” Johnson said at the time.
Private donors, the Zionist Federation of Great Britain and corporate sponsors including El Al, Bank Leumi and the United Jewish Israel Appeal are supporting the festival.