He’s one of the most famous faces in
You’ll find him in Jerusalem’s 100-year-old Mahane Yehuda Market. Among the multitude of stands proffering everything from fruits and vegetables to spices, cheeses, meat, fish, designer clothing, fresh-baked bread, and even coffee and fast food from Israel’s popular Aroma chain, Uzi-Eli Chezi offers products made of the etrog or citron fruit from his tiny stall.
He is the third generation of his Yemenite family to sell “medicine from nature”, and the famous local character claims he contributes to the “health and happiness of the people.”
Known foremost for his fresh juice, Chezi tells ISRAEL21c that the famous 12th century doctor Maimonides believed that the etrog had 70 different healing properties.
Today the etrog is the main ingredient in Chezi’s creams, soaps and sprays that he claims can keep you looking youthful, help a woman become pregnant, contribute to an easy delivery, an abundance of breast milk, improved masculine virility and smooth cardiac function, among many other beneficial properties.