May 5, 2010, Updated September 13, 2012

He’s one of the most famous faces in Jerusalem‘s Mahane Yehuda market. Uzi-Eli Chezi claims his etrog-based juice, soaps and creams can cure any ill.


You’ll find him in Jerusalem’s 100-year-old Mahane Yehuda Market. Among the multitude of stands proffering everything from fruits and vegetables to spices, cheeses, meat, fish, designer clothing, fresh-baked bread, and even coffee and fast food from Israel’s popular Aroma chain, Uzi-Eli Chezi offers products made of the etrog or citron fruit from his tiny stall.

He is the third generation of his Yemenite family to sell “medicine from nature”, and the famous local character claims he contributes to the “health and happiness of the people.”


Photo courtesy of
Uzi-Eli Chezi claims his juices can do anything from keeping you looking youthful to improving your virility.

Known foremost for his fresh juice, Chezi tells ISRAEL21c that the famous 12th century doctor Maimonides believed that the etrog had 70 different healing properties.

Today the etrog is the main ingredient in Chezi’s creams, soaps and sprays that he claims can keep you looking youthful, help a woman become pregnant, contribute to an easy delivery, an abundance of breast milk, improved masculine virility and smooth cardiac function, among many other beneficial properties.

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Jason Harris

Jason Harris

Executive Director

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