If you don’t want to wait for the opening of the envelopes to find out who will win an Oscar, an Israeli trend ad analytics firm says it can predict who will win the Oscars tonight based on positive social sentiment and digital chatter.
Taykey, an audience company that analyzes hundreds of millions of data points per day to help brands discover and act on what’s trending in real-time, says its sentiment analysis shows that Best Actor and Best Actress will go to Andrew Garfield and Isabelle Huppert, respectively.
The company used a proprietary methodology to predict 2017 Oscar winners in four major categories.
According to Taykey, Garfield has 86 percent positive sentiment leading up to the awards while Huppert has 76% positive sentiment, edging La La Land’s Emma Stone (67% positive sentiment).
Taykey also predicts that Mahershala Ali will win Best Supporting Actor and Viola Davis will win Best Supporting Actress.
“We noticed that the winners at the Oscars last year were those who also moved a majority of internet users. For example, Leonardo DiCaprio won Best Actor in 2016 and also garnered positive responses in 80% of the talkbacks about him. On the other hand, Matt Damon, who lost in the same category, garnered just 53% positive feedback from internet users,” says Taykey CEO Amit Avner.
The 89th Academy Awards ceremony, honoring the best films of 2016, will take place tonight (February 26) at the Dolby Theater in Hollywood.