The Israeli-made music video for a new single from Israeli pop duo Static & Ben El Tavori and Cuban American rapper Pitbull has so far racked up more than 6 million views on YouTube following its release on January 10. It’s the top trending video on YouTube.
“Further Up (Na, Na, Na, Na, Na)” is the duo’s latest record, following the hit “Tudo Bom” recorded with Latin singing star J Balvin in February 2019.
The wildly popular co-vocalists are Israel’s top streamed duo, counting more than 441 million views collectively on YouTube.
Static & Ben El signed a $5 million, seven-album contract with Capitol Records in March 2018, facilitated by Israeli American media mogul Haim Saban. “Further Up” is part of a new $500 million deal signed by Saban Music Group with Universal Music Group.
Grammy winner Pitbull even mentions Saban in the song’s lyrics (“Here’s a little story about my friend Haim…”).
Static, whose real name is Leeraz Rousseau, turned 29 in December. Ben El Tavori, the son of Israeli Mizrahi music star Shimi Tavori, recently celebrated his 28th birthday.
Their first single, “Barbie,” was released in November 2015. Their first English song, “Broke Ass Millionaire,” was released in November 2018.
Their video for the original 2017 recording of “Tudo Bom” (Portuguese for “everything’s good”) with producer Yarden “Jordi” Peleg ranks as one of the most-viewed videos in Israeli YouTube history. As of today, it has 60 million views on that platform alone.
Static & Ben El are planning to tour the United States this summer.