Yulia Karra
November 15, 2023

Israeli robotics warehouse developer Fabric and shipping and logistics Danish giant A.P. Moller – Maersk recently announced they have teamed up on establishing a fully automated fulfillment center in Dallas, Texas.

The US facility will be powered by Fabric’s robotic and software technology, which features an AI-driven solution that boosts productivity.

Fabric’s innovative storage system also minimizes real-estate footprint requirements by leveraging warehouse ceiling heights to effectively maximize the potential of smaller facilities.

The advanced system fills orders of single-picked items for same-day or next-day delivery, and helps cut shipping costs since its design makes the technology well-suited for distribution centers located close to urban population centers.

The Dallas facility, expected to be fully operational this fall in support of an online B2C retailer, is optimized for high-volume, business-to-consumer e-commerce. It can manage up to 25,000 stock-keeping units (the unit of measure in which the stocks of a material are managed).

Shipping giant chooses robotic startup to boost productivity
Maersk’s global head of innovation and logistics services, Erez Agmoni, and Fabric’s CEO Avi Jacoby. Photo courtesy of Fabric and Maersk

Fabric CEO Avi Jacoby said the collaboration with Maersk has allowed each company to “do what it does best.”

“With our proven track record of operating our state-of-the-art facilities for the past five years, we have honed our capabilities to make each piece of the fulfillment process work together seamlessly to enable retailers to unlock the business value of fulfillment automation.”

Maersk’s global head of innovation and logistics services, Erez Agmoni, added: “The growth of e-commerce continues to reshape the retail landscape. As we look to help our customers streamline their supply chains end-to-end, we see Fabric’s automated fulfillment solution as one that is highly capable of meeting the demand for efficient warehousing and fulfillment where labor and real estate resources are scarce.”

Fighting for Israel's truth

We cover what makes life in Israel so special — it's people. A non-profit organization, ISRAEL21c's team of journalists are committed to telling stories that humanize Israelis and show their positive impact on our world. You can bring these stories to life by making a donation of $6/month. 

Jason Harris

Jason Harris

Executive Director

More on Robotics