“Today is a very exciting day for Datorama — as a company, technology and as a community,” blogged Datorama cofounder and CEO Ran Sarig on July 16. “Salesforce, the global CRM leader, has signed a definitive agreement to acquire Datorama.”
The Israeli, New York-headquartered marketing intelligence company, with 16 offices from Tel Aviv to Tokyo, was ranked on Deloitte’s 2017 Technology Fast 500 as the 35th fastest growing software company in North America and the 18th in the EMEA region.
Sarig wrote that joining San Francisco-based Salesforce will enable Datorama to expand upon its core mission: to help marketers integrate and gain insight from its cloud-based, AI-powered analytics platform.
“Datorama enables more than 3,000 leading global agencies and brands – including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare to make sense of all of their marketing data across campaigns and channels. By integrating and harmonizing this data, marketers can visualize, analyze, and take action on valuable real-time insights to optimize every marketing investment and activity,” said Sarig, who founded Datorama in 2012 with Katrin Ribant and Efi Cohen.
“Today’s announcement strengthens Salesforce’s ability to empower brands worldwide to deliver smarter, more personalized and connected customer experiences,” wrote Bob Stutz, chief analytics officer and CEO of marketing cloud for Salesforce.
While the financial details of the deal were not disclosed by either company, the Israeli media has reported that sources close to Datorama and Salesforce put the price tag at $800 million to $850 million.