By Viva Sarah Press

March 12, 2014

Israel’s advertising technology field got a major boost as Priceline.com forks out between $15 million to $20 million for the startup Qlika.

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Qlika is a super small company with just 10 employees but its micro-market targeting technology has made a big noise in the ad-tech world.

Neither Priceline nor Qlika announced financial details of the sale, however, TechCrunch reports that the total value of the deal was in the range of $15 to $20 million.

Qlika’s technology enables the advertiser to manage and optimize millions of campaigns in each local market, segmentation, and media channel separately.

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Priceline buys Israel’s ad-tech startup Qlika

Travel bookings and service provider says acquisition to support growth of its international business, especially in Asia.

Fighting for Israel's truth

We cover what makes life in Israel so special — it's people. A non-profit organization, ISRAEL21c's team of journalists are committed to telling stories that humanize Israelis and show their positive impact on our world. You can bring these stories to life by making a donation of $6/month.