January 12, 2012, Updated September 11, 2012

The campaign to purchase Israeli start-up Kenshoo is heating up and reports say the final price tag could be a whopping $300-$400 million.

Kenshoo is a digital marketing software company that provides cutting edge solutions for Search Engine Marketing.

In a report by Calacalist – Israel’s business daily – Sequoia Capital is now searching for potential buyers of the company it backs.

The report also noted that Kenshoo recently froze talks with Google due to a difference in opinion over the Israeli company’s worth.

Kenshoo customers include Facebook, Sears, Tesco, Barnes & Noble and Walgreens, among others.

Kenshoo was founded in 2006. It has offices in San Francisco, New York, London, and corporate headquarters in Tel Aviv.

Fighting for Israel's truth

We cover what makes life in Israel so special — it's people. A non-profit organization, ISRAEL21c's team of journalists are committed to telling stories that humanize Israelis and show their positive impact on our world. You can bring these stories to life by making a donation of $6/month. 

Jason Harris

Jason Harris

Executive Director

Read more: