February 16, 2011, Updated September 12, 2012

Israeli-American start-up Outbrain, the leading content discovery platform, has announced its third round of funding of $11 million, bringing its total financing to $29 million. Previous investors Carmel Ventures, Gemini Israel Funds, GlenRock Israel, Rhodium and Lightspeed Venture Partners all returned for this round.

This financing will help scale operations and continue expansion into new markets in Israel, the United States and across Europe.

Earlier this month, Outbrain bought Surphace Technology and other assets from U.S. Internet giant, AOL. This acquisition increased its grip in the marketplace, adding several top online publishers including AOL, Lonely Planet and Los Angeles Times to its growing list of partners. Outbrain now serves more than two billion page views each month, helping millions of readers discover new content.

“We have spent the last few years refining our business to serve readers the most compelling content and providing our clients with world-class service,” said Yaron Galai, co-founder and CEO of Outbrain. “The recent acquisition of Surphace along with this new round of funding allows us to accelerate our technology advancements, further scale our client base and hire top talent in order to keep up with market demands.”

Outbrain was founded in 2006. The company is headquartered in New York with R&D offices in Netanya.

Outbrain provides online publishers with a service for recommending content links to increase page views, generate revenue and enhance the user experience.


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