Marion Fischel
November 21, 2022, Updated April 27, 2023

UK-based national homecare franchise provider Caremark is using an app from Tel Aviv-based Connecteam to manage and engage more than 7,000 remote caregivers across some 115 franchise offices.

According to Caremark CEO David Glover, Caremark needed a better way to engage its distributed deskless workforce and improve communications among its franchise support center, administration staff, franchise owners and caregivers.

“Our care assistants are the lifeblood of our business and I wanted to ensure they receive the exact support they need, be that training, access to documents or a place to chat with peers, as well as feeling valued, engaged and part of one big national team,” said Glover.

“Connecteam checked every box we needed and more. Its ease of use and secure platform enabled us to implement the app quickly with rapid adoption across teams and employees.

“Most importantly, it has helped us foster a sense of belonging and encouragement across our entire remote workforce, which aptly aligns with our core value of caring for all people: customers, employees, franchise owners and care staff.”

Caremark began using Connecteam earlier this year with three franchise offices and is now expanding use of the app throughout its entire network.

One app manages 7,000 remote caregivers at 115 franchises
Amir Nehemia, CEO and cofounder of Connecteam. Photo by Gil Hayon

“The homecare industry employs hundreds of thousands of people in multiple locations, all working tirelessly to assist people in their homes. They aren’t sitting at their desks reading email messages,” said Amir Nehemia, CEO and cofounder of Connecteam.

“By using the Connecteam app to provide a better staff experience, Caremark can improve employee engagement and retention, which will translate into better care for customers, too.”

Founded in 2016, Connecteam is used by 20,000 companies of all sizes across 80 countries in industries — including healthcare, construction, security, manufacturing, retail and hospitality — to help manage the estimated 80% of the global workforce, or 2.7 billion workers, who don’t sit at desks.

The customizable app has features for communications, HR and operations, including scheduling, time tracking, attendance, learning and training, employee recognition and more.

Connecteam recently launched a free-for-life version of its software as a service (SaaS) for small businesses with up to 10 deskless employees.

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