Israel-based UBQ Materials, developer of advanced materials made from unsorted household waste, announced that PepsiCo is launching eco-friendly Lay’s potato chip display stands throughout Europe, made in part with UBQ bio-based thermoplastic substituting conventional oil-based plastics.

Following PepsiCo’s successful pilot incorporating UBQ in shipping pallets, the company is deepening its collaboration with UBQ in additional categories across the supply chain.

PepsiCo has also expanded on the initial logistics pilot, ordering 30,000 more shipping pallets made with UBQ.

Along with five other solutions innovators, UBQ Materials was recently selected to advance PepsiCo’s sustainability agenda.

“UBQ Materials’ waste-based thermoplastic reduces landfill waste, prevents emissions, and takes us towards circularity, which is why we are working towards scaling use of UBQ globally,” said David Schwartz, VP, PepsiCo Labs.

Following a round of investment led by TPG Climate Rise, UBQ Materials is expanding globally with a large-scale facility and lab in Bergen Op Zoom, Netherlands, enabling the advanced materials company to further localize waste to production cycles across Europe.

UBQ Materials’ other customers include Mercedes-Benz and Arcos Dorados, the world’s largest franchisee of McDonald’s restaurants across Latin America.