July 22, 2012

Teen heartthrob Justin Bieber and the Children’s National Medical Center in Washington, DC chose the Israeli fundraising platform, give2gether, for their new charity drive known as Music Makes it Better.

The campaign, which was launched this week, aims to raise money to fund music and art education programs at the hospital.

“Music and art and creativity are important to all kids, especially if you’re sick and in a strange place like the hospital. Every kid needs music to feel normal, healthy, and happy, especially when they’re recovering from illness,” read a hospital statement. “Music is a part of childhood and something that allows these kids to have a normal, encouraging experience while they’re recovering.”

Justin Bieber (Shutterstock)

Within days of launching the new campaign, nearly half the goal of $25,000 has been reached.

“I believe that Bieber, with 21 million Twitter followers, will bring a flow of donations in a short period of time and boost social action through social media,” Arnon Shafir, co-founder and CEO of give2gether, told The Marker.

The Israeli software was founded in 2007 in order “to leverage web capabilities for doing good and cost-effective fundraising powered by social media,” according to its website. It allows NPOs to create online fundraising campaigns through social media. The platform is based on 10 years research on game theory applications and two years of Beta testing with selected non-profits.

(Photography of Justin Bieber by Shutterstock.com)

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