October 24, 2010, Updated September 24, 2012
Israeli fashion designer Alber Elbaz, artistic director at the influential Lanvin fashion house, is crafting an exclusive fall collection for the wildly successful H&M international clothing chain.
The collection, developed with Lanvin’s men’s clothing designer Lucas Ossendrijver, will be unveiled on November 2 on the H&M website, where the countdown is in progress.
To be called “Lanvin for H&M,” it will be launched at 200 flagship H&M stores worldwide – including Israel – on November 23, and three days earlier in the United States.
H&M’s collaboration with Lanvin is expected to be a boon for the chain. While consumers are enamored of Lanvin’s designs, for many his clothes are prohibitively expensive.