DynamiCam, an Israeli startup whose innovative aerial-camera system has been deployed at international events including the FIBA 3×3 World Cup and the RedBull Human Towers Event, signed an exclusive distribution deal with New York’s B&H Photo Video, the largest photo and video equipment store in the United States.

“The deal with B&H is an amazing opportunity for us to enter the American market. There are over 25,000 potential venues in the USA, including sport and music arenas, congregations and conference halls,” said Enosh Cassel, DynamiCam CEO and cofounder.

Founded in 2012 in Rosh Ha’ayin, DynamiCam offers a lightweight cable system that can be permanently installed in indoor venues. The system provides a complete solution for broadcasters, with camera movement presets and fiber-optic infrastructure for reliable data transfer.

DynamiCam catching the action at the RedBull Tarragona Human Towers event in Spain. Photo by Tom Bourdon

“Aerial video content is becoming the new norm, thanks to the growing popularity of drones,” said DynamiCam Product Manager Max Levine.

“But there are a few big problems with drones – they’re noisy, they’re subject to safety regulations, and they’re unreliable. Many of our clients want the ‘drone look’ but due to their limitations are forced to look for other solutions.”

DynamiCam on the set of reality TV show “The X Factor.” Photo: courtesy

Cassel said the eight-employee company envisions making aerial-camera systems an integral part of every venue, alongside existing sound and lighting systems.

“When you take a look at a football game from the 1980s, you immediately notice that the footage is more static and monotonous. Today’s viewers demand dynamic content, and our system provides an innovative and cost-effective solution. We’re not the first in the market, but we provide the smartest, most compact and affordable system out there,” Cassel stated.