Nicky Blackburn
May 3, 2011, Updated September 12, 2012

Google chairman Eric Schmidt has invested a total of $1.5 million in Israeli online video advertising company Eyeview Digital.

Schmidt invested in the four-year-old company, which is headquartered in New York, with R&D in Tel Aviv, through Californian investment firm Innovation Endeavors. Other investors in this latest round were VC funds, Gemini Israel Funds, and Lightspeed Ventures.

This is Schmidt’s second investment in Eyeview and brings his total investment in the company to $1.5 million, according to Israeli business daily, Globes .

Eyeview was founded in 2007 by CEO Oren Harnevo, CTO Tal Riesenfeld, Yaniv Nitzan, and Gal Barnea. The company’s technology enables advertisers to create personalized video adverts in real time. Internet users each see different versions of the same advert depending on where they live, and their surfing history.

Company clients include Yahoo, eBay, Nokia, Johnson & Johnson, and Bed, Bath, and Beyond. To date, the company has raised $6 million. It plans to use the money from the latest round to do a marketing push in the US.

Innovation Endeavors specializes in investing in innovative US and Israeli companies. It also invested $1 million in Israeli start up Any.Do.

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