December 13, 2009, Updated September 24, 2012

Genieo Innovation of Israel, creators of the ultimate home-page personalization engine, announced early this month the closing of US $3 million in seed funding.

Backed by leading private investors, the company is bringing to market the industry’s first fully automatically updated and micro behavioral-targeted (MBT) personalized home-page. “Our technology transforms a homepage into a personal assistant” says Miss Sol Tzvi, founder and CEO of Genieo.

The Genieo home page features content of specific interest to the user – including favorite websites, news/blog updates, interest oriented Facebook and Twitter friend updates, a Google search bar, videos, articles and more.

Genieo automatically discovers the user’s topics of interest and generates a personal home-page with relevant content and ad-hoc personalized news widgets. It provides micro-behavioral targeted information to the user that is constantly updated to match changing interests. Unlike other personalization solutions, Genieo does not collect or share any private information.

Genieo enables white-label partners, including desktop applications, telco operators, online service providers and other media companies to generate content that increases customer retention.

Founded in 2008, Genieo is headquartered on Israel’s central coast in Herzliya. The company plans to launch its own branded version directly available for consumers in early 2010.

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Jason Harris

Jason Harris

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