Israeli app builder Como has announced its acquisition of customer loyalty app startup Keeprz at a price tag of $50 million.

Ronen Shilo, CEO of Como

Como, founded in 2010 as ConduIT Mobile, is an award-winning do-it-yourself mobile app solution that helps tens of thousands of small and medium-sized businesses build customer loyalty and drive revenue. The company has 100 employees and is based in Nes Ziona.

Keeprz is an Israeli app that helps small and medium-sized businesses retain customer loyalty. Among its customers are Burger King, Coca-Cola, Burgus Burger Bar, BMW, and Cafe Joe. Its 17 staff members will join the Como team.

“We’re continuing to invest in the company because we believe in our ability to create an Israeli company that will be a global leader, and we’re proud to do this through local talent of Israeli technology,” said Ronen Shilo, CEO of Como. “Keeprz is now in the forefront of customer loyalty technology for businesses, and we believe that merging with it will allow us to preserve our leadership our dynamic sector.”

In related news, Checkmarx — a global leader in software application security – recently announced a $84 million investment from New York-based venture capital and private equity firm, Insight Venture Partners. Checkmarx provides comprehensive solutions for application security testing and application layer attack prevention. I

With offices in both Israel and the US, Checkmarx currently serves over 700 customers worldwide including Salesforce.com, SAP and the US Army.

The company said it will use the new round of capital to further accelerate growth through product innovation and global expansion.

“Checkmarx was founded with the goal of becoming the world leader in the application security market to provide businesses a better way to protect their data,” said Emmanuel Benzaquen, CEO of Checkmarx. “Our partnership with Insight Venture Partners will allow us to continue our pursuit of that goal as we expand our global sales operations and widen the scope of our application security platform.”

“Security has become one of the greatest concerns for companies, and Checkmarx has a proven track record of true leadership in application security,” said Richard Wells, managing director at Insight Venture Partners. “We are pleased to add Checkmarx to our portfolio of companies as they continue to provide businesses and organizations with innovative solutions to keep their data secure against ever-increasing security threats.”