ISRAEL21c is a non-partisan, nonprofit media organization recognized as the single most diverse and reliable source of news and information about 21st century Israel.
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The Digital Ambassador Program cultivates the next generation of digital communication experts. ISRAEL21c selects North American college students who are passionate about Israel and social media. Each cohort plays an active role in engaging with and developing ISRAEL21c’s audience. In this exclusive program, Digital Ambassadors will develop their storytelling skills by sharing positive news about 21st century Israel with diverse communities across the globe.

Upon completion of the 10-month virtual program, Digital Ambassadors join a community of over 300 alumni and participate in ongoing projects that support the ISRAEL21c mission.

Learn more below about the two program tracks below, and see which one is the right fit for you!

Team Campaign Track

Ambassadors on the Team Campaign Track will work with other ambassadors across the country to produce and execute an innovative social media campaign.

Roles and Responsibilities

  • Attend a mandatory virtual training retreat on Sunday August 1, 2021 to meet other ambassadors and develop group campaign
  • Work together virtually throughout the academic year to execute their campaign, distribute ISRAEL21c content via social media across various online communities, and plan at least one event on their campus
  • Participate in weekly 30-minute team calls and monthly 60-minute team meetings with the ISRAEL21c professional team and guest experts in the field
  • Attend a final retreat in April to present the group campaign


The next cohort is August 2021 – May 2022. Applications are currently being accepted; acceptances will be offered on a rolling basis.


$1,000 (paid in two installments, $500 per semester)

Influencer Track

The Influencer Track is for students who want to use their own social media skills for a greater purpose. Digital Ambassadors on this track will learn how to utilize their online communities to spread content about issues that are important to them, while simultaneously growing their own influence and gaining a larger following. For example, one ambassador who is interested in food might focus on becoming a food influencer, while also using his or her platform to educate about food culture in Israel.

Roles and Responsibilities

  • Attend a mandatory virtual training retreat on Sunday August 15, 2021
  • Participate in monthly 15-minute check-in calls
  • Participate in monthly 60-minute social media training sessions
  • Use their influencer page to post about ISRAEL21c
  • Achieve certain engagement metrics.


The next cohort is August 2021-May 2022. Applications are currently being accepted; acceptances will be offered on a rolling basis.


$500 (with the opportunity to make up to an additional $500 in bonuses, awarded based on engagement results)

Ambassador Testimonials

North American college students seeking to develop their digital communication, journalism, and social media skills

Michael Vivier from Indiana University

Meet one of our ISRAEL21c ambassadors: Michael

May Solomon from UCLA

“When I first started ISRAEL21c, I honestly had no idea what direction I wanted to go career-wise. I was confused, and all I knew was that I had a passion for Israel, and figured I would apply to be an ambassador. Not only did ISRAEL21c strengthen my love and admiration for the state of Israel, but I also fell in love with marketing, and now have a full-time job at a huge marketing firm as a Social Media Specialist, post-graduation.

I can wholeheartedly say that my internship at ISRAEL21c is the reason why I decided to go down the marketing path, and I am so happy that this internship led me to my career. During my time as an ambassador, I learned skills that will be beneficial throughout my career, made new friends, and worked in a united team environment, which grew my leadership skills. The staff was always there to help, ensuring that ambassadors were always confident, up to date with everything, and gave us constant advice and support 24/7. Overall, I recommend this program to anyone who has a passion for Israel. It strengthened my skills in marketing, Israel, and led me to where I am today.”

Marcella Bluth from Wayne State University

“My favorite thing about ISRAEL21c’s Digital Ambassador Program is the opportunity to create a new light within such clouded times. The perception of Israel within the media is skewed and out of context. People often hate because they believe in a fabrication far away from the truth. I get to educate and inspire people to learn, accept, and respect Israel. Israel is more than just a headline story… It is a people, a culture, and a home.”

Laura Malomo from UCA University in Buenos Aires

“When I applied for the influencer program, I didn’t know much about it or how it would work for me. In fact, I just needed something new in my life, so I created an Instagram account for the program and started from scratch. The idea of jumping into a whole new experience made me super excited and it felt like a breath of fresh air. I chose to create content about the environment, clean energies and everything related to ecology.

Eventually, I found myself immersed in a whole new world, full of great energy and positivity. Not only the world I’ve created on Instagram, but also the beautiful community of ISRAEL21c. It’s not easy for me to feel comfortable among so many people, but this feels like I’m part of a huge family. It’s hard to put this into words because it’s a strong feeling. A strong feeling of being part of a community of amazing people whose feedback is always helpful, constructive, positive, and full of ideas.

Because of this support, I can see myself committing to and growing with this friendly community. There is no one secret to success, but engagement, passion and being yourself will help you to see results. I like to tell stories and share my own experiences, and I like to share what I’d like to change about the world, because, as I always say, even tiny changes can make a big difference.

The people, the community, the amazing support, and the inspirational meetings we have every month, everything counts. These are the reasons I feel I’m in the right place with the right people. We work together as a team, and at the same time help each other to enhance our individual strengths and qualities.

This experience has changed my life in a way because it has allowed me to find my passion, my convictions, and my place. This is not just about getting more followers or likes, this is about spreading a message, showing people what you’re fighting for, what you care about, and your point of view. And to me, that’s freedom.”

Any Questions?

If you have questions about becoming a Digital Ambassador,
please send an email to ISRAEL21c’s Outreach & Engagement Coordinator Alexandra Cohen.

Learn more about ISRAEL21c.
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