Canadian city opens Tel Aviv development office

‘As a looking-forward city, we need to connect with the most forward-looking country, and that’s Israel,’ says Vaughan city councillor.

Signing an MOU at Jerusalem College of Technology, from left, JC Technologies CEO Stuart Hershkowitz; JCT President Chaim Sukenik; and Centennial College’s Brad Chapman, Trish Dryden and Virginia Macchiavello

A planned medical center in Vaughan, Ontario, may install a futuristic Israeli parking system. And the Toronto
suburb’s 8,000 kilometers of roads may be illuminated more inexpensively
by innovative lighting from an Israeli company.
 

These and dozens of other possible cooperative
ventures are the fruit of
a 23-person business and academic delegation to Israel this October.
 

There’s really a three word answer why we’re here: to do business,”
said Vaughan Councillor Alan Shefman.
 

Our city is fast-growing – for seven of the last 10 years we’ve
done over a billion dollars of construction – so we’re coming to
Israel as part of our economic development plan, which identified China,
Italy and Israel as strategic partners,” he added.
 

“As a looking-forward city, we need to connect with the most forward-looking
country, and that’s Israel.”
 

Led by Vaughan Mayor Maurizio Bevilacqua, the mission followed up on a previous trip laying the groundwork for industrial
and academic R&D cooperation as well as joint ventures between Israeli
firms and Vaughan’s 9,900 businesses.
 

Participants set up 175 meetings and signed a flurry of memorandums of understanding (MOUs),
including several with Israeli colleges such as the Jerusalem College
of Technology (JCT), where ISRAEL21c attended a presentation by the
Canadians to 100 members of the Jerusalem Business Networking Forum.
 

Set up shop in Tel Aviv
 

Shefman said that after reading the bestselling Start-Up Nation book on Israeli entrepreneurship, three leaders of Canada’s 17th
largest city (population 310,000) came on an exploratory trip earlier
this year to build relationships with industry leaders across Israel.
 

The October mission included representatives of 21 companies, as well
as Centennial College and York University.
 

“Two hundred people attended an event we
held to
attract interest, and an additional 22 companies were interested in
participating but couldn’t come,” Vaughan Director of Economic Development
Jennifer Ladouceur told ISRAEL21c.
 

“We identified opportunities for them in Israel and arranged conference
calls beforehand so they could progress a lot faster with potential
partners once we got here.”
 

Underlining Shefman’s assertion that the
city is “very, very serious” about going forward with Israeli collaborations,
Vaughan has established a
development office in Tel Aviv to facilitate all future partnerships.
 

I think next year we can bring double or triple the number of people
to Israel,” predicted City Councillor Tony Carella. “Our ultimate
goal is have [the Israelis see] Vaughan as a gateway to the North American
market.”
 

Business between Israel and Canada is already brisk, said Sheldon Potter, managing director of ColdSpring
Commerce, which services Israeli companies doing business with Canada.
 

We’re seeing some Israeli companies buying or partnering with Canadian
companies to gain a market foothold in North America, such as Amiad
 for water technology,” Potter said. “But we’re not focused
on one particular sector. They have product, innovation and technology
here that is second to none.”
 

Educating diverse populations
 

Centennial College – encompassing eight schools across five campuses
– announced that in addition to JCT, MOUs were signed with academic
institutions including Ben-Gurion University of the Negev, Hadassah
Academic College of Jerusalem and the College of Law and Business in
Ramat Gan. Discussions also were held with Tel-Hai College, the Technion-Israel
Institute of Technology, the University of Haifa and Magen David Adom
(the Israeli emergency response system) to explore possible joint projects.
 

One of the areas of cooperation will be based on Israel’s experience in integrating immigrant and disadvantaged
populations into institutions of higher learning, according to Centennial’s
CFO and Vice President for Development Brad Chapman.
 

“We have lots of new immigrants just as Israel does, and we need
to learn how to absorb them and make them successful,” Chapman said.
 

Stuart Hershkowitz, CEO of JCT’s tech transfer company, JC Technologies,
said Centennial is interested in adapting JCT’s successful pre-college
program crash course in science, technology, English and math for college-bound
ultra-Orthodox and Ethiopian students who did not formally learn these
essentials in their early schooling.
 

In addition, Hershkowitz told ISRAEL21c, “We have various areas of research we can share
and areas of cooperation in business. We have projects in road safety,
communications, public health and biotech that can be developed going
down the road.”
 

Avi Kay, head of JCT’s Shuman Center for Entrepreneurship, pointed out
that more than 60 startups have been launched by graduates of the 40-year-old
college for religious men and women — including NDS, acquired by Cisco
last year for $5 billion.
 

Colleges have taken a new role in Canada in filling the innovation
gap,” Centennial College Director of International Education Virginia
Macchiavello told the business forum. “So we’re here to do business
with you.”

Reciprocal visits from Israeli business delegations already are under way.
 

Related Articles

About Abigail Klein Leichman

Abigail Klein Leichman is a writer and associate editor at ISRAEL21c. Prior to moving to Israel in 2007, she was a specialty writer and copy editor at a daily newspaper in New Jersey and has freelanced for a variety of newspapers and periodicals since 1984.