SoftWheel for bikes.
SoftWheel for bikes.

Urban transit as we know it is changing rapidly, and Israelis are pioneering some of the advances rolling out across the world.

This week on ISRAEL21c’s TLV1 radio show, SoftWheel‘s CEO Daniel Barel and Product Specialist Neil O’Brien talk with Viva Sarah Press about how Israeli innovators have transformed the ordinary wheel into a futuristic shock-absorbing product for wheelchairs, bikes and beyond.

Barel reveals that the airline and automotive industries want in on this high-tech Israeli invention, too.

Listen to the program here:

 

 

To listen to other ISRAEL21c shows on TLV1 click here.

ISRAEL21c in collaboration with TLV1.
ISRAEL21c in collaboration with TLV1.