Israel hopes to be next ‘it’ location for movie productions

Tourism Ministry launches campaign to charm Universal Studios and Paramount Studios to the Holy Land.

Peter Greenberg and Tourism Minister Uzi Landau promote Israel as a movie destination. (Photo: Haim Azoulay)

Peter Greenberg and Tourism Minister Uzi Landau promote Israel as a movie destination. (Photo: Haim Azoulay)

Tourism Minister Dr. Uzi Landau is working hard to promote Israel throughout the world as a location for international movie productions and has his eye on Universal Studios and Paramount Studios, specifically.

The Tourism Ministry recently announced its investment in the production in Israel of the NBC TV series Dig. Last April, the ministry facilitated the filming of the Chinese blockbuster Old Cinderella with two of China’s leading movie stars.

In similar news, FX’s new drama, Tyrant, is in production in Israel at the moment as is Natalie Portman’s debut feature film as a director.

“This is just the beginning – we must turn Israel into a location for international movie productions. We have every type of set that a producer could wish for. Developing the movie industry will create revenue and employment in the periphery and cities,” said Landau.

The Tourism Minister is joining Prime Minister Benjamin Netanyahu on a trip to the US this week. They will visit Los Angeles for the premiere of The Royal Tour: Israel, the travel program starring Peter Greenberg. The program, which attracts 300 million viewers worldwide, was filmed last July in Israel, with the participation of Netanyahu and Landau.

Greenberg, who is the CBS News Travel Editor, recruits leaders of a country to act as his tour guide.

Landau is also expected to visit Universal Studios and Paramount Studios, and meet with executives at NBC.

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About Viva Sarah Press

Viva Sarah Press is an associate editor and writer at ISRAEL21c. She has extensive experience in reporting/editing in the print, online and broadcast fields. Her work has been published by international media outlets including Israel Television, CNN, Reuters, The Jerusalem Post and Time Out.