Asurion acquires Soluto for $100m

Tel Aviv’s cloud-based PC management services can manage personal computers, unobtrusively and remotely, from any device.

Asurion, a leader in technology protection services, has paid upwards of $100 million to acquire Soluto, the Tel Aviv-based online software problem solver.

According to Hebrew media reports, the American corporation first sent an email to Soluto’s CEO Tomer Dvir about buying out the award-winning Israeli company but the young computer whiz thought it was a joke.

Dvir co-founded the company with Ishay Green. The 45-member team recently moved into new digs on Rothschild Blvd, one of Tel Aviv’s innovation addresses.

Asurion will reportedly use Soluto’s headquarters as its R&D base in Israel. This is the American company’s first blue-and-white purchase.

In 2010, Soluto won a prestigious TechCrunch Disrupt award for software that helps cut down PC boot-up time by up to half.

Soluto has raised $20 million from Bessemer Venture Partners, Giza Venture Capital and Index Ventures, as well as private investors Eric Schmidt and Michael Arrington.

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About Viva Sarah Press

Viva Sarah Press is an associate editor and writer at ISRAEL21c. She has extensive experience in reporting/editing in the print, online and broadcast fields. Her work has been published by international media outlets including Israel Television, CNN, Reuters, The Jerusalem Post and Time Out.