Playbuzz, a leading platform for online content engagement and social distribution, today announced it has raised $15 million in new funding, led by Saban Ventures with participation from The Walt Disney Company. Existing investors 83North, Carmel Ventures and FirstTime Ventures also participated in the investment round.

Playbuzz — used by tens of thousands of publishers, brands and content creators – says it will use the investment to further enhance its publishing platform and expand its sponsored content business.

“Playbuzz enables publishers and brands to create content that matches today’s content-consumption habits, while generating meaningful engagement and new monetization opportunities,” said Shaul Olmert, co-founder and CEO of Playbuzz. “The support of global leaders in media, such as Saban and Disney, will enable us to expand both our editorial reach and sponsored content business.”

Playbuzz’s innovative content formats include slideshows, flip cards, galleries, quizzes, lists and video snaps.

In January 2015, Playbuzz ranked as the number one most-shared website on Facebook.

Playbuzz was founded in 2012 by  Olmert and Tom Pachys. It has 100 employees in its offices in New York, London, Tel Aviv, Hamburg and Nashville.