Israeli-created 'Who's Asking?' TV show will air on the newly launched Hindi General Entertainment Channel ‘&TV’ in March 2015. (Armoza Formats)
Israeli-created ‘Who’s Asking?’ TV show will air on the newly launched Hindi General Entertainment Channel ‘&TV’ in March 2015. (Armoza Formats)

Bollywood superstar Shah Rukh Khan will host India’s adaptation of the Israeli-created television game show Who’s Asking? for his country’s small-screen audience.

India’s leading television, media and entertainment company, ZEE Entertainment Enterprises Limited, recently commissioned a first season of Armoza’s studio game show. It will air on their newly launched Hindi General Entertainment Channel ‘&TV’, and is set to be the channel’s flagship non-fiction show.

Bollywood superstar Shah Rukh Khan will host the new show. (Armoza Formats)
Bollywood superstar Shah Rukh Khan will host the new show. (Armoza Formats)

Who’s Asking? will be known locally as India Poochega – Sabse Shaana Kaun? and is set to air in March.

India Poochega – Sabse ShaanaKaun? is a unique game show that gives merit to the street smart ones. You might not be a scholar or a master in any field but if you are smart then this game show is for you,” said Rukh Khan.

Who’s Asking? was also recently commissioned by Thailand’s Thairath TV, and the Thai adaptation is set to start airing in early March, too.

The show was developed by Igal Shilon, Harel Josefson, Guy Wasserman, and United Studios of Israel. It is not just about what questions the participants must answer, but who is asking them.

“We are excited to bring this unique international game show format to Indian screens. The concept of the show empowers the common man to determine the fate of a contestant, as they are the ones firing the questions as ‘Askers’. In addition, we have Bollywood’s superstar and the ultimate entertainer Shah Rukh Khan as the host. We are certain that the audience will enjoy a different side of their superstar and that the format will be well received,” said Rajesh Iyer, Business Head of ‘&TV’.

Armoza Formats is one of Israel’s successful content companies to sell original television shows around the world to broadcasters including the BBC UK, NBC USA, TF1 France, Channel 4 UK, RTL Germany, HBO, TV2 Norway, among others.