March 20, 2016

An Israeli tire company is the unlikely hero of the production design team for the upcoming Batman v Superman: Dawn of Justice film.

In a behind-the-scenes video, Patrick Tatopoulos, production designer for Batman v Superman, talks about designing the new Batmobile. He says that after failing to find rear tires that were the right size for his design, he was moments away from giving up and going back to the drawing board when the Alliance Tire Company in Hadera, came to the rescue.

Tatopoulos talks about how the farming truck tires were “resculpted and adapted to the car.”

The Alliance Tire Company produces and markets tires for agricultural and industrial clinets in Europe, the US, Japan and Latin America.

Alliance was founded in 1950. Originally, the company produced pneumatic tires for cars but in the 1960s it started offering tractor tires. Today, Alliance is still known for its expertise in these farming wheels.

So, while comics and superheroes fans are counting the days until Batman v Superman: Dawn of Justice hits the big screens on March 25, dozens of video clips of promotional material about how the film was made and the design that went into it have become available online.

Director Zack Snyder, actors Henry Cavill, Amy Adams, Ben Affleck and Gal Gadot are also making the television talk show rounds to hype the film.