Workgroup, a free platform for iOS, Android, Web and desktop built by Israeli serial entrepreneur Ami Ben-David (Everything.Me), replaces group email communication with real-time messaging within a persistent workgroup — inside and outside the company – to better facilitate ongoing projects and discussions.

Users simply add people by sending an email with an invite link. One click and the new person is in. Messages can be seen via email or on the app. Users can also turn an email conversation into a work group with one click.

Android Workgroup main tab
Android Workgroup main tab

You’ll see when people read your messages, and you can reply instantly.

“Workgroup brings together people from different teams and companies, letting them share their skills and talent to get amazing things done – together,” said Omer Kalderon, VP marketing for Workgroup, which was founded in 2015 and has six employees.

“We believe the collaboration market is only just beginning. Hundreds of millions of users are still stuck with email, and we want to help as many of them as we can to make the transition to workgroup collaboration,” said Kalderon.

The new platform is perfect for ongoing projects and discussions, replacing internal and external emails with simpler, faster, and more efficient real time messaging.

Workgroup, headquartered in Tel Aviv, has raised $1 million to date.