Keep It Magniv is going straight to the source, by showcasing how one person can change the world by featuring four Israeli Changemakers: Sharona, Omri, Danielle, and Julian.

Magniv, Hebrew slang for “cool,” is a direct contrast to global warming. This approach connects individuals who identify with the values and principles of keeping it magniv, directly with their Israeli peers who embrace a lifestyle that preserves our planet.

So what is a Changemaker?

A Changemaker is an individual who is dedicated to the magniv lifestyle, one who chooses to live out their life to its full potential by taking action to create a monumental change.

  • Sharona Shnayder of Tuesdays for Trash is creating an international, mobilized community that is focused on cleaning garbage from the streets in communities across the world.

    Read more
  • Omri Hazor is an Israeli windsurfer, who sued the Tel Aviv municipality over polluting the Mediterranean Sea.

    Read more
  • Danielle Williams, a stylist, created Dressed by Danielle, a vintage clothing store that uses "secondhand fashion as a vehicle for empowering women to authentically express themselves."

    Read more
  • Julian Melcer created Clean the Butts, which is an organization dedicated to creating sustainable and clean beaches by ridding the sand of cigarette butts.

    Read more